Is this GameStop’s Peak? What Roaring Kitty is Doing Now

The story of GameStop (GME) stock is one of the most remarkable events in recent financial history, largely due to the influence of Keith Gill, also known as “Roaring Kitty” and “DeepF***ingValue” (DFV) on social media platforms. This saga, which began in 2020 and peaked in early 2021, has had enduring repercussions on the stock market, retail investing, and financial regulations.

The Rise of GameStop Stock

In late 2020, Keith Gill began sharing his analysis of GameStop on Reddit’s WallStreetBets forum and YouTube, arguing that the stock was significantly undervalued. At the time, GameStop was struggling, with many analysts predicting its decline due to the rise of digital gaming and competition from larger retailers. However, Gill saw potential in the company’s significant short interest and its plans to shift towards e-commerce under the new leadership of Ryan Cohen, the co-founder of Chewy.

Gill’s posts gained traction, and his followers started buying GameStop shares and options, creating a short squeeze. A short squeeze occurs when a heavily shorted stock’s price rises rapidly, forcing short sellers to buy shares to cover their positions, driving the price even higher. This phenomenon propelled GameStop’s stock from under $20 in early January 2021 to an all-time high of $483 on January 28, 2021.

The Impact of Social Media and Retail Investors

The GameStop saga highlighted the power of retail investors and social media in the stock market. Platforms like Reddit, Twitter, and YouTube played crucial roles in spreading information and rallying investors. The collective action of thousands of individual investors challenged traditional hedge funds and institutional investors, leading to substantial financial losses for those who had bet against GameStop.

The event also brought attention to the “democratization of finance,” where everyday investors could influence market movements traditionally dominated by large financial institutions. However, it also raised concerns about market volatility and the potential for coordinated market manipulation.

Regulatory and Market Reactions

The unprecedented volatility of GameStop stock led to significant scrutiny from regulators. The U.S. Securities and Exchange Commission (SEC) and Congress held hearings to investigate the events surrounding the stock’s meteoric rise and subsequent fall. Topics of concern included market manipulation, the role of social media in stock trading, and the practices of trading platforms like Robinhood, which restricted trading of GameStop and other volatile stocks at the peak of the frenzy.

Recent Developments and Future Outlook

As of 2024, GameStop’s stock has experienced significant fluctuations and remains highly speculative. The company has attempted to pivot towards e-commerce and other digital ventures under Cohen’s leadership. However, the stock has faced challenges, including inconsistent financial performance and market skepticism about its long-term viability.

Recent reports suggest that the volatility in GameStop stock could persist. The company’s attempts to transform its business model have had mixed results, and the broader economic environment, including interest rates and consumer spending, continues to impact its performance. Analysts caution that while GameStop remains a popular stock among retail investors, it carries substantial risk and uncertainty.

The Legacy of Keith Gill

Keith Gill’s role in the GameStop saga has cemented his place in financial history. His deep analysis and bullish stance on GameStop, shared under the pseudonyms Roaring Kitty and DFV, inspired a movement of retail investors who challenged the status quo of Wall Street. While the long-term impact of this event is still unfolding, it has undoubtedly changed the dynamics of retail investing and highlighted the influence of social media in financial markets.


The GameStop stock phenomenon, driven by Keith Gill and a legion of retail investors, is a testament to the changing landscape of finance. It underscores the power of collective action, the role of social media in modern investing, and the potential for significant market disruptions. As GameStop continues to navigate its transformation and investors keep a close watch, the lessons learned from this event will likely influence financial markets and regulations for years to come.